A marketing and communications arm of Gold Cross, PharmacyITK is a key spoke in The Pharmacy Guild of Australia wheel, and is a key marketing and communications channel for the Australian pharmacy community. Based in Brisbane, we serve the entire pharmacy community of Australia.
We are curators of quality content for pharmacists, pharmacy assistants, intern pharmacists and ancillary health care practitioners, connecting our valued members and subscribers with the most current information, cutting edge thought, expert knowledge and new product developments available.
Gold Cross has been serving the tightly knit pharmacy community for more than 50 years, with the Guild’s Gold Cross logo instantly recognizable, it is the only logo in Australia that represents community pharmacy.
Our mission is simple and clear:
- To uphold the values and strength of the trusted Gold Cross brand
- To provide our pharmacy community with the latest information & education, product & service developments, and business news in the healthcare industry
- To support our endorsees by providing a firm foundation of credibility for their products & services, cutting through the noise in the market
- To provide our endorsed partners with access to the pharmacy community through direct marketing & communication platforms
- To facilitate a trusted channel for brands wanting their healthcare related products & services to be visible
As a communications platform we use a range of media to engage and connect with our community, these include:
- 3D visuals
- And the good old-fashioned written word through interview and lifestyle tailored content
In sharing the latest information available, we also want you to feel good when you come to our site and enjoy the content we have positioned for you. For that reason, we like to focus on the more positive elements of what’s new and topical. We’re also a small, friendly team – we love this as it keeps us more personally engaged with our members, something we believe is a big plus.