Blackmores awarded Most Trusted Vitamin Brand for 10th year running
Blackmores has been awarded Australia’s Most Trusted Vitamin Brand 2018 by Reader’s Digest, making it the only brand to win every year since this category was introduced to the survey.
Blackmores is also one of the only brands to win this award for ten consecutive years or more, highlighting how difficult it can be for companies to build and maintain trusting relationships with consumers.
Commenting on how Blackmores strives to maintain this relationship, Blackmores Chief Executive Officer, Richard Henfrey said
“We are honoured Australians have recognised Blackmores with such an important accolade ten years in a row. Consumers are increasingly placing high expectations on brands to be responsible corporate citizens and in a global climate of mistrust, we know we have to work twice as hard to maintain the confidence of consumers, especially when it comes to an individual’s health and wellbeing.”
Upon receiving the award Mr Henfrey spoke of the importance Blackmores places on their investment in ongoing product research, development and innovation.
The company also has a globally-recognised research and education arm – the Blackmores Institute, which is committed to growing the knowledge base of complementary medicine, health care professional education and research projects.