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Breaking Down the Misconceptions of Incontinence

Kimberly Clark - Incontinence

With more than half of the Australian population currently or having previously experienced urine leakage, pharmacists are being reminded to consider the psychological, as well as physical impact of incontinence during consultations with customers.

A recent study conducted by Kimberly-Clark revealed that 40 per cent of those who suffer from urine leakage decided to ignore the symptoms and do nothing about it.

The study also highlighted the common misconception that urine leakage is a condition of the elderly, revealing one in three 18 to 24 year olds and 38 per cent of 25 to 34 year olds suffer from the condition.

Sydney incontinence expert, Joanne Lawrence, said there are a range of other age agnostic factors that also contribute to incontinence, including stress, depression and anxiety. This is particularly high for men, with 14% citing the most common time they experienced urine leakage was as a result of being stressed, depressed or anxious1.

Lawrence continued, childbirth is the greatest cause of incontinence after old age, affecting just under one in three women (31%)2. Pregnancy also causes urine leakage for 19 per cent of women3, while one in ten men (11%) who have prostate problems had also reported that they had suffered the condition4.

“What’s equally concerning is that one in three Australians who suffered from urine leakage are resigned to feeling there is no solution to their bladder problems5, and they just have to live with it. There is a need for pharmacists to be aware of the common causes and psychological impacts, ensuring they’re providing suitable advice to patients of all ages and walks of life.” Lawrence reinforced.

“Many patients suffering with bladder leakage are looking for solutions. Advice and understanding from a pharmacist in a confidential environment, to help identify ways to manage the condition, is the first step towards effective management said Lawrence.

A spokesperson for Kimberly-Clark advised that they had developed Depend® Real-Fit Underwear for men and women with incontinence and discreet liners POISE for those suffering from light bladder leakage. Tailored for different levels of urine leakage, the range provides comfort and protection for sufferers as they work towards solutions to better manage their condition.

Light bladder leakage and incontinence has an impact on the day-to-day lives of sufferers. This uncomfortable condition impacts the confidence and social life of many Australians daily.

1Lonergan Research, Incontinence Investigation, June 2013, page 9
2Lonergan Research, Incontinence Investigation, June 2013, page 9
3Lonergan Research, Incontinence Investigation, June 2013, page 9
4Lonergan Research, Incontinence Investigation, June 2013, page 9
5Lonergan Research, Incontinence Investigation, June 2013, page 11

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