CODRAL® Launches into Sore Throat with New Lozenge Range
CODRAL®, Australia’s #1 cold and flu brand1, is proud to announce a new range of medicated lozenges, offering pharmacy an effective and trusted solution for the treatment of painful, sore throats.
With the power of CODRAL®, the new lozenge range includes 3 products with the delicious flavours: Lime & Lemon, Honey & Lemon and Menthol.
A key feature of the range is the new CODRAL® antibacterial + anaesthetic lime & lemon sore throat lozenges which contain a double action formula that helps to kill bacteria while rapidly numbing painful sore throats. A recent survey also showed that 4 out of 5 Australian consumers love the citrus taste*.
Most adults suffer from up to 2 or 3 sore throats every year2. Sore throats are normally a symptom of a bacterial or viral infection, and are a common symptom of cold & flu3.
“We know that sore throats are a very common ailment presented in pharmacy. It can often be a source of pain and frustration for customers, who want fast, effective relief so they can get on with their day,” said Flore Vanpoperinghe, Group Marketing Manager, Johnson & Johnson Pacific Limited.
“Pharmacy is able to offer customers the broadest suite of CODRAL® cold & flu solutions, including multi-symptom cold & flu tablets, hot drinks, cough liquids and now, medicated lozenges.”
To drive traffic in-store, the CODRAL® sore throat lozenge launch will be supported by a national $1 million consumer advertising campaign across TV, print and digital.
With cold and flu season just around the corner, contact your Johnson & Johnson Pacific representative to place orders or request point-of-sale materials.
Pharmacy Assistants can also learn more about the new range of CODRAL® sore throat lozenges at jjet.com.au.
For over 40 years, CODRAL®, has been committed to helping Aussies SOLDIER ON® through their colds and flus. As the #1 Cold & flu brand1 in Australia, CODRAL® offers families a wide range of cold & flu products to suit their needs, including multi symptom cold & flu tablets, hot drinks and cough liquids.
SOLDIER ON® thanks to the power of CODRAL®.
CODRAL® sore throat lozenge range information:
Always read the label. Use only as directed, if symptoms persist, see your healthcare professional. * Lime & Lemon flavour only. Based on results from a consumer survey, 2015.
- Lime & Lemon: Benzocaine, cetylpyridinium chloride
- Honey & Lemon: Cetylpyridinium chloride, benzyl alcohol
- Menthol: Cetylpyridinium chloride, benzyl alcohol
1 Based on Aztec scan, cold and flu solids unit sales Australia Pharmacy & Grocery MAT to 27/12/15.
2 NPS MedicineWise, Sore throat (throat infection, pharyngitis), available at: http://www.nps.org.au/conditions/ear-nose-mouth-and-throat-disorders/ear-nose-and-throat-infections/sore-throat (accessed 10 Feb 2016).
3 Health Direct Australia, sore throat (pharyngitis), available at: http://www.healthdirect.gov.au/sore-throat (accessed 17 Feb 2016).