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Efficient and reliable technology for your pharmacy

BD Rowa

BD Rowa™ can be trusted to deliver efficient and reliable technology when you need it most. BD Rowa™ is an industry leader in pharmacy automation and design, ensuring a seamless workflow that gives you more time to do what you do best – serve your customers!

Bishoy Ibrahim is the Owner and Lead Pharmacist of Priceline Pharmacy Marsden Park, located in Greater Western Sydney. This brand-new flagship store opened its doors in December 2021 amid the global COVID-19 pandemic, and thanks to BD Rowa™ Technology, they were set up for success from day one.

Bishoy was looking for technology solutions to automate his new Priceline Pharmacy workflow. He needed efficient and reliable technology, requiring minimal servicing and downtime to ensure that he would be supported in operating as the sole pharmacist upon opening.

After meeting with David, the BD Rowa™ Territory Manager, and Pooja, the BD Rowa™ Architect and Workflow Designer, Bishoy was confident that the BD Rowa Smart™ with the external BD Rowa™ ProLog™ Autoloader, and the Vmotion™ Screens would support his unique pharmacy needs. From designing the most efficient workflow for the pharmacy footprint, to managing a seamless install, The BD Rowa™ Team were there for Bishoy every step of the way, giving him peace of mind to focus on the business.

It’s been four months since opening, and the BD Rowa™ Workflow has integrated into their pharmacy with ease, supporting Bishoy and his wider retail team by streamlining manual tasks and giving them valuable time to spend with customers and focus on key business objectives.

Bishoy cannot imagine running his pharmacy without BD Rowa™ Technology!

Visit to find out more information about BD Rowa™ Automated Solutions in Australia or contact us directly by calling our toll-free number 1800 MY ROWA (697692).

Read the full interview with Bishoy Ibrahim in the ITK November / December magazine edition or scan the QR Code to learn more.

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