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Pharmacy Alliance Calling for Covert COVID-19 Superheroes

Pharmacy Alliance is today issuing a call out to recognise and celebrate the often-unnoticed superhero pharmacists going above and beyond to keep their communities safe during the COVID-19 pandemic as part of a new social and digital media campaign.

As frontline healthcare providers, Pharmacy Alliance appreciate their members are working under extreme pressure to change the way they operate, while continuing to provide access to essential medicine to meet the health needs of their communities.

Pharmacist and part owner of Pharmacy Central Bagara in Queensland, Campbell Gradon, was nominated as a Pharmacy Alliance COVID-19 superhero by several of his customers for his exceptional community service during the health crisis.

“I try to project a sense of calm and rationality into the community I serve to let them know that we are all doing our part and that it’s going to be okay. It’s times like this that I’m so glad that I am part of the Pharmacy Alliance team and that they have our back,” said Mr Gradon.

“To help my community I’ve been working together with my competition to ensure that no one misses out on essential medication. As a pharmacist I can ensure that I am accurate, available and ordering the right medication for the right people. I always try to check for alternatives and apply lateral thinking to provide solutions,” he said.

Meagan Gatehouse, Retail Manager at Woodend Pharmacy in Victoria has also been singled out for her efforts and professionalism during these unprecedented times with one customer describing her as always willing to go the extra mile, constantly checking in with her local community members and being an overall “brilliant lady”.

“Everyone is really pulling together during these difficult times and I’m proud to do my bit to help keep the people of Woodend safe and healthy. I have the support of an amazing team and they also have gone above and beyond to protect our community. We really appreciate the support from Pharmacy Alliance to enable us to get on with our jobs and be able to put people first,” said Ms Gatehouse.

Simon Reynolds, Pharmacy Alliance Managing Director, understands that these businesses, many of which are family-owned and operated, are putting themselves and their families at risk to ensure their local communities are supported. They are dealing with unparalleled levels of demand, new systems and working long, tiring hours under a great deal of stress.

“Over recent weeks, we have seen examples of superhero efforts across our member pharmacies. This includes everything from keeping on top of customer demand for prescription and other medicine, to installing screens and implementing social distancing measures along with zero-contact delivery services, to keeping up with government regulatory medicine changes,” said Mr Reynolds.

“There are amazing examples of member pharmacies collaborating and showing real community spirit in trying to help contain and manage the spread of COVID-19. We want to recognise and celebrate the efforts of our members during this crisis and thank them for being on the frontline of healthcare,” he said.

As part of their commitment to members, Pharmacy Alliance is responding quickly to the evolving needs of members and developing customer-focused solutions to deal with the unusual and challenging circumstances Australia is facing.

“Our Member Support Office is working remotely and providing support and offering advice via email and phone. We have also set-up a dedicated WhatsApp group to ensure we are responsive to member needs. Testament to this, we’ve seen our membership numbers continue to grow, despite the crisis, with pharmacies recognising they need the support.

“We’ve developed a special COVID-19 resource page on our online Member Support Hub to ensure our pharmacies are implementing new measures to keep their team and customers safe. Resources include pandemic procedures, local marketing resources and a stock availability register,” Mr Reynolds said.

In addition to being featured across Pharmacy Alliance social and digital media channels, the    COVID-19 superhero pharmacists will also be celebrated at the company’s online Members Meeting on May 27, 2020.

For more information on how to share your local community superhero stories, visit

About Pharmacy Alliance

Pharmacy Alliance is committed to helping pharmacists to grow their businesses their own way. Members receive access to leading pharmacy business solutions and personalised support, enabling them to stay ahead of industry change, improve pharmacy performance, build a more profitable business, and focus on their customers. With three different membership options available, Pharmacy Alliance provides its members with the right infrastructure and support to help them thrive and succeed in today’s challenging marketplace. Pharmacy Alliance aims to grow its independent pharmacy network to 1,000 by the end of 2020.

For information on Pharmacy Alliance, head to





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