Pharmacy Alliance Partnership with Essendon Football Club Season 2016
We are pleased to announce that Pharmacy Alliance is now an official Commercial Partner of the Essendon Football Club for the 2016 AFL season.
This is an exciting opportunity for the Pharmacy Alliance membership group to be aligned with one of Australian sports’ most recognised brands and with the Club having a link into the pharmacy industry with Essendon’s head coach John ‘Woosha’ Worsfold being a pharmacist.
Essendon Football Club has more than 1 million supporters nationally and close to 60,000 members. Pharmacy Alliance will use the partnership as an avenue to promote the new Alliance Pharmacy co-brand, with the Alliance Pharmacy logo featuring prominently on match days throughout the coach’s box at all Essendon games. The Alliance Pharmacy logo will also appear on the Essendon Football Club’s website and social media network.
Darren Dye, CEO of Pharmacy Alliance said, “This is a fantastic opportunity for us to give our co-branded Alliance Pharmacy members greater exposure through the Essendon Football Club. Essendon is one of the most well-known sporting clubs in the country, representing heritage, tradition and success. We are excited to have our Alliance Pharmacy co-brand aligned with the club”.
The partnership is a significant investment and a pivotal step in promoting Alliance Pharmacy cobranded members.