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Putting Community Pharmacy Online to Harness the Power of Click & Collect

BC Communications - Putting Community Pharmacy Online to Harness the Power of Click & Collect - News

Since launching to The Pharmacy Guild of Australia membership at the Australian Pharmacy Professional Conference (APP) in March 2016, Pharmacy4u.com.au has changed its name to Pharmacy.com.au to better position itself as the ‘go to’ online pharmacy portal that connects suppliers, Guild pharmacies and customers.

Our early engagement with suppliers and Guild member pharmacies has shown that the move to Pharmacy.com.au further aligns the initiative with the Guild, its membership and its goal of supporting the pharmacy sector.

Discussions have highlighted that Pharmacy.com.au’s capabilities are broader than just offering a sales platform, but also have the opportunity to become a key information and education resource for consumers on a wide range of health issues.

As Pharmacy.com.au evolves, so will its online capabilities and offering to users. The Click & Collect function supported by participating suppliers is vital to increase and drive traffic through Guild pharmacy doors and tap into the increased desire for customers to access and purchase products online.

Pharmacy.com.au will also become a conduit for Guild pharmacies and partnering suppliers to provide customers with access to up-to-date health and product information and support – all which will lead to better health outcomes for customers across Australia.

To-date more than 300 Guild members have activated their online pharmacy, with the number increasing every day. The feedback we have received from activated pharmacies and suppliers on our move to Pharmacy.com.au has been very positive. The long-term goal of Pharmacy.com.au is to build the recognition of pharmacy and pharmacists as the medication experts and support pharmacy’s pivotal role it can play at the forefront of preventative healthcare.

Supporting community pharmacy

Pharmacy.com.au is proud to offer the FREE Click & Collect purchasing model to Guild member pharmacies. This Gold Cross Products & Services driven and The Pharmacy Guild of Australia supported initiative is exclusive to the Guild’s membership, and will deliver 100 percent of sales to the customer selected pharmacy.

Pharmacy.com.au is assisting Guild members to gain the competitive advantage through online sales and harnessing the power of Click & Collect – a service which has taken the Australian retail sector by storm.

A FREE benefit exclusive to Guild members

Pharmacy.com.au is a FREE initiative for Guild members to list their pharmacy online, expand their customer base and for suppliers to deliver targeted, cost effective direct-to-consumer marketing that will boost pharmacy sales and their customer base.

With the Silver package, customer purchases will be accessed via a “Buy Now” button on participating supplier websites allowing customers to purchase, pay and opt to Click & Collect purchases – all from Guild member pharmacies.

Additional benefits:

  • Guild pharmacies receive 100% of sale
  • No start-up fee or ongoing costs1
  • Online promotions to increase pharmacy traffic and drive new sales
  • Unique platform – Click & Collect – a first for the pharmacy sector
  • Equal selling opportunities for regional and metropolitan pharmacies
  • Tap into Australia’s online retail market worth $19.1 billion2

Customer appeal

Pharmacy.com.au provides instant shopping convenience to consumers and meets their ever-growing desire to shop online. Customers want instant access to products and health information, to know products are in stock and to collect purchases at a time and location that is convenient to them.

The appeal is far reaching when it comes to Pharmacy.com.au’s offer:

  • Click & Collect or postal delivery options
  • 24-hour online shopping experience
  • Instant, easy-access to much-loved and needed products and health information
  • Ability to maintain trusted and respected relationship with local pharmacist

Next steps for Pharmacy.com.au

Over the coming month, Pharmacy.com.au will commence facilitating the sale of key health products via participating supplier websites, with customers completing the purchase and accessing products through Click & Collect or delivery via Guild member pharmacies.

Activate your pharmacy today

Guild members wanting to increase their pharmacy’s traffic, consumer reach and boost their sales can get their pharmacy online at the click of a button – just go to www.pharmacy.com.au and click on “Activate your free online pharmacy”.

And what’s great about this is there are no start-up fees or ongoing costs for Guild members. As a participating pharmacy, you are then in control of monitoring and preparing orders and ensuring you don’t lose that personal touch with your customers.

Register your pharmacy now at www.pharmacy.com.au.

References
1. Silver Package is free of charge to Guild Members. Extra functionality will be available later and will be provided on a fee-for-service basis.
2. NAB Online Retail Sales Index December Monthly 2015 update

 

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