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Research Reveals Ignorance Around Vitamin D

Almost a third do not know if they are vitamin D deficient.

A survey by Australia’s leading vitamin D brand, Ostelin, has revealed a surprising lack of awareness around the vitamin and the important role it plays in maintaining healthy bones and muscles.

Findings from the research showed that one in five had no idea what the benefits of vitamin D were, while close to a third (31%) admitted they were unsure whether or not they might be vitamin D deficient.

In fact for many, vitamin D was simply not on their radar with almost half of those aged 18 – 44 (49%) saying vitamin D levels were of little or no importance to them with many others (24%) stating that while bone health is important, they have other more pressing concerns pertaining to health.

With nearly 1 in 4 Australians vitamin D deficient, experts are calling for greater awareness of the issue as we get set to mark National Vitamin D Awareness Day on Friday, June 30.

Professor Robin Daly, Chair in Exercise and Ageing at Deakin University, said he was concerned by the lack of awareness and interest in vitamin D, when it plays such a crucial part in the development and maintenance of strong, healthy bones.

“Although there has been ongoing education around the importance of vitamin D and bone health in Australia, there is clearly still a need to do more to ensure people understand why they need vitamin D,” he said.

“While many believe that brittle bones affect only the elderly, we actually reach peak bone mass around the age of 20 to 30, so it is vital that all Australians consider the health of their bones from a much younger age, in order to prevent future conditions such as osteoporosis.

”Bone health is instrumental to overall health, so it’s incredibly important we all skill up on what we can do to futureproof our bones, including getting up, getting out and getting active on National Vitamin D Awareness Day.”

With fewer hours of natural sunlight available to us throughout the winter months, Professor Daly is also keen for people to incorporate outdoor exercise into their routines to ensure they are maximising the opportunity to get their vitamin D fix.

“The research showed that 15% of Aussies never exercise outdoors and a further one in five only doing so occasionally,” he said.

“Studies have shown that moderate to high-impact exercises like running, stair climbing, tennis and basketball are the most effective for optimal bone health and these can all easily be performed outdoors.

“Even if it’s just a few minutes each day, bringing exercise and the outdoors together gives you a greater chance of bolstering your vitamin D levels and supporting healthy bones.”

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