Vegan Infant Formula Gains Footing in Australian Pharmacies: Sends Strong Message to Consumers
- Vegan infant formula company Sprout Organic has landed its fourth national pharmacy distribution deal with TerryWhite Chemmart, following its recent launch with Chemist Warehouse.
- Wide acceptance of the formula into mass pharmacy retail sends a strong message to Australian consumers that a vegan diet can be healthy from birth.
Sprout Organic Pty Ltd (“Sprout” or the “Company”), the Queensland startup behind the world’s first vegan and organic infant formula today announces its partnership with TerryWhite Chemmart, the company’s fourth national pharmacy deal since its launch in 2021.
Sprout’s formula range will be sold throughout TerryWhite Chemmart’s 500+ local pharmacies, anchoring its place on shelf amongst powerful multinational players including Nestle, Danone, and Bayer. The TerryWhite Chemmart announcement follows Sprout’s most recent national rollout with Chemist Warehouse this year.
“TerryWhite Chemmart has always put customers first, and we are proud to be a part of fulfilling that by providing a product that offers complete nutrition, is allergen-friendly, and certified organic,” said Selasi Berdie, CEO of Sprout Organic.
“Adding TerryWhite Chemmart to our distribution network is a material increase in our footprint in the Australian pharmacy market, and we expect the added credibility and customer reach of TerryWhite Chemmart to compound the growth effect of these new doors,” he added.
By law in Australia, all infant formulas sold for retail must contain the same amount of calories and essential nutrients whether plant-based or dairy. Manufacturers must also adhere to strict testing requirements mandated by Food Standards Australia and New Zealand.
Earlier this year, Sprout Organic’s infant formula was crowned ‘Best Children’s Product’ at the World Food Innovation awards in Europe. The judging panel considered 272 entries from 22 countries across 25 different categories.
Australia is fast becoming of the top global markets for vegan food products. CSIRO estimates that Australia’s plant-based food sector will grow to $9 billion by 2030.